Hi, my name is Alex Copeland and I work with Richard Fairbairn and the online success model team and this is our course on Facebook marketing.
Facebook is a traffic monster. As of 2018 it has over One billion daily active users. Now think about that many people are using the same website day after day and not only that, it’s growing. And when they’re on there they stay on there. They look at page after page of content. In fact Facebook has over Two billion monthly active users and 79% of Americans use Facebook. That’s crazy in itself, but you’ve also got to remember that Facebook also own Instagram which is the next biggest percentage used site
Now back to some stats on Facebook; 53% use it several times a day and 22% of the planet uses it frequently. It really is massive. It is a massive traffic monster and that means you just can’t miss out on this and its marketing in potential. In fact 39% of users like or follow a Facebook page to receive a special offer and one-third of about 32% of Facebook users engage with brands regularly. And one more stat that will blow your mind; Five billion comments are left on Facebook pages monthly.
Now all this is great, but how does this help us? Well, once people log into Facebook, they keep track of you on what you do and what you like. This is all perfectly legal and fine because when you signed up for Facebook you consented to a user license agreement meaning they can track all of this. They track;
All of this is tracked. By watching your behaviour they can make educated guesses on what to show you whether that be advertising or recommendations. This happens all over Facebook or your group showing what you doing there. And this is laser sharp targeting with amazing position. But as great as this is I have some bad news to report too.
Far too many businesses still fail to leverage Facebook to its fullest potential, but you’re in luck because this training teaches you the best way to promote on Facebook and gives you step by step instructions on how to get involved in Facebook marketing with a higher than average chance of success.