My name is Alex Copeland and I work with Richard Fairbairn and the Online Success Model Team. And this video is about how to shoot great marketing videos on INSTAGRAM.
Shooting great marketing videos on INSTAGRAM is a bit of a challenge mostly because their video recording and editing capabilities are pretty limited. Once you’ve recorded a video on INSTAGRAM there’s not much you can do on the platform to turn it into a top notch marketing video.
To help you out here’s a series of tricks that you can apply on your INSTAGRAM videos to make them into engaging and entertaining short form videos that you can later edit with the use of third party apps.
One of the most useful techniques to tell a brief story in video is to use transitions in between takes and this can be achieved with the INSTAGRAM built-in recording feature. Simply start recording by tapping and holding the record button and film until you want that take to end. Then move to the next take and repeat. These simple steps are to be followed until you have your video put together.
Stop motion is the video technique that can easily be recreated using INSTAGRAM and will only require you to record a tiny fraction of a second of video. You then move the people or objects in the scene of your recording to a different position and then repeat. Stop, move them, repeat and so on. So it’s pretty much like you would record a transition piece but at slower pace. And using shot by shot video can be easily use for engaging people because it can be funny.
Time lapse videos are those videos that show a long single scene shortened by speeding of the video. Then we have hyper lapse videos which are faster than time lapses and can cover much more information.
There are some instruments that you can use to make your tablet or smartphone a proper mobile video recording studio. For improving the sound recording through your device by a microphone and for improving the sound recorded through your device’s microphone you can buy a calibrated recorder for tablets and smartphones.
To properly handle your device for recording you need a tripod with hands stabilizer. These techniques when applied the right way can transform your mobile device into one of the most powerful marketing tools available on a friendly budget.