Hi! My name is Alex Copeland and I work with Richard Fairbairn and the online success model team. This is video six in our PINTEREST course. So, what exactly makes an attractive pin?
Now, according to a recent article by health spa, publishers who use INFOGRAPHICS have an average of 12% more traffic than those who don’t. Using info-graphics can mean the traffic we create is much more and of a better quality. Meaning better quality clicks through to our office, but what exactly is an INFOGRAPHIC, maybe you’re not familiar with what these are. Basically they are long vertical images which turn content into good looking eye candy. This means you can take something that’s fairly boring and make it become interesting to learn about or look at. This is why they’re so popular because you can take a subject and turn it into an INFOGRAPHIC and make it stand out. But how exactly to make INFOGRAPHICS and what are the best ones like?
Well, let’s go have a look at a few first. So, let’s go to Google and type in ‘INFOGRAPHIC’.
As you can see there are many, many different examples and you can get an idea of what sort of thing people are putting out there. Now, maybe you want to niche down a bit into what you are actually going to be going into that’s easy too. We can just Google ‘INFOGRAPHIC FOOD’ by your niche.
So, for this let’s stay with the cooking thing. As you scroll down you can see there are different types and I’m sure you’ll already see ones that stand out for you.
But how exactly are you going to create one of this yourself?
Now, that’s a few options you could create one from scratch if you’ve got the knowledge, but that’s pretty difficult and let’ s be honest most of us don’t have the time or the skill set to do this. So, the next best thing is to find something to help us start. Now we can go to somewhere like Graphic River.
Now, this place will give you different graphics which you can then use and modified. So, let’s search for INFOGRAPHIC. As you can see there’re a lot to choose from. We can go through and find one that we like the look of and then we can buy it for not very much and then modify it to become our own. This is a nice way to sort of do it yourself without having to do it from a blank canvas.
Another option is to use a tool to create your own. Our particular favourite is PIKTOCHART at www.piktochart.com. You can start using this for free by clicking to sign up. Once you’re in there, you can look at the INFOGRAPHICS and you can actually create your own. As you can see there are lots and lots of different things in here and all you have to do is create your INFOGRAPHIC and add your own text, your own images and make it your own.
This is a great tool if you want to use it and if you use a lot then you can go ahead and you can purchase. The fantastic thing about PIKTOCHART is that is free to create an account. They do have up sales in the sense that you can do more and more with it, but to start with and especially on the beginning of your journey this will be plenty to give it a play around. They’ve got loads of different templates and you’re bound to find something that suits your niche.
As well as Graphic River, there are many other places that will allow you to download templates as well. Just search for INFOGRAPHIC TEMPLATES and you’ll find many, many more.
Now, in the next video we’re going to go through the anatomy of your pin and what to actually put in your image.