4 Reasons Why Email Marketing is Better Than Social Media
Emails are personal and can be customized
Because you clearly know who your target audience is, emails can be customized better than websites. You can segment your email list into different customer avatars and send messages that are personalized and targeted to each segment of your audience.
In my blog, I have two major groups of readers who want to learn affiliate marketing: professionals and students. Their goals are similar, their needs are different. I make sure that each segment gets communication that is relevant to them when I send emails.
Because the email messages are customized for them and hence more useful for them, my subscribers also feel good about this. Students look for new jobs in affiliate marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine tune my content to who my audience is. Email drives conversions Most marketers are laser-focused on driving conversions.
Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers. There isn’t a more powerful channel than email when it comes to conversions.
The average click-through rate of an email campaign is around 6%(of total recipients), whereas the average click-through rate from a social media post is around 0.5%. This means you are 6x more likely to get someone to click-through to your website via email than from social media posts 4% of visitors from email marketing purchase something, as compared to 2% of visitors from search engines and 0.5% from social media.
What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more. Additionally, those who integrate their email marketing into a CRM like Salesforce can have visibility into how their email marketing impacts business opportunities and deals.
As a marketer focused on nurturing leads and driving conversions– as most marketers are– email marketing trumps all other communication channels for business.
- Segment messages to increase conversion
Using Facebook will give you some control in the form of demographic targeting, but it’s hard to track that to the individual level. In the case of Twitter, you are flying blind. After personalization comes segmenting. Information about what emails they open and what links they click enables you to use that behavior to segment subscribers automatically. Match the people from the social networks to the entries in your mailing list. You may able to add demographic information from Facebook to email database and take a step closer to the social CRM.
- Test what works
A/B and multivariate testing are one of the most important tools in any marketer’s arsenal. Mailing lists are an exceptional channel to use for testing. Email excels at the possibilities of testing content variations, segmentation, personalization, etc. From subjects to CTAs (call to action) and copy length versus image use, email is really flexible. Email gives you another segmenting option not available in social media channels. Targeting recipients based on their earlier interactions:
Email excels at the possibilities of testing content variations, segmentation, personalization, etc. From subjects to CTAs (call to action) and copy length versus image use, email is really flexible. Demographic targeting is not possible if your list only consists of email addresses without extra data. The flexibility of Facebook options is far from that of email.
Did they open the email?
Did they click any links?
What specific link did they click?
There’s a lot of possibilities that show the engagement level of the subscriber but are not available on social media channels. Demographic targeting is not possible if your list only consists of email addresses without extra data. As segmenting becomes more important social networking sites might start to give marketers the tools that allow them to access that data. They already have that information, but it’s not available to the mere mortals like us. Have a quick read through this when you have time I’m going to do 10 this week and start publishing them twice a week this is 4 different blogs mashed together and spun. Just delete it at your end so it’s not clogging your docs up