Hi, my name is Alex Copeland and I work with Richard Fairbairn and the online success model team and this is our course on Facebook Marketing; ‘The eight most effective ways to market on Facebook.’
Let me make one thing very clear, there are so many ways to market on Facebook that we could be here for a long time. In fact the only limit to how you can get people to your website and to learn about your brand or your cause is your imagination. As long as you can post a link to an outside site and you can use Facebook and you can use it as a potential or some traffic generator. The thing is regardless of the huge amount of possibilities to market on Facebook, there are 8 that stand out in terms of efficiency, effectiveness and return on investment.
This is just the broad overview and I’ll be going into things in much more depth in the rest of this training. But here are the 8 points we’re going to cover;
- Facebook page marketing
- Facebook group marketing
- Influencer page outreach
- Paid page boost campaigns
- Paid traffic campaigns
- Paid lead generation campaigns
- Facebook pixel retargeting campaigns
- How to optimize your Facebook Ads campaigns
Now as you can see these are a nice mix both of free and paid promotion methods that you can use on Facebook.