Hi! My name is Alex Copeland and I work with Richard Fairbairn and the online success model team and this is video four of our PINTEREST course.
Now, in this video we’re going to show you exactly how you can get people to click through and follow up with what you want them to do. Now it’s very important for this to work that your image should show an end result or a desire. For example; if it’s to do with food then we want it to be a good looking lasagne or a cake that they could go ahead and make. If it’s in keep fit we want some people looking really healthy and great with those six pack abs that they’re trying to get. The pin will show the end result or desire and then what we sell complete tips so they can also get that end result.
So, obviously the image is the first thing they see and they click because they’re interested. Is important that high quality and they can click through. We’ll go into some more ways to make sure they stands out in another video, but for now just be aware that this is their first step. They’re already on PINTEREST and when they click it should go to an article or some sort of landing page that’s on the same subject. You shouldn’t go direct to the sales page. The reason for this is you want to build trust and rapport to let them get to know you. By clicking on the image straight to the sales page, they’ve been sold to. You haven’t said hello and you haven’t got to know them, but going through to an article on your website or similar then they can read that, they can get to know you, get to know what you’re about and then you can send them to a sales page.
Also if you are using your own blog or your own pages to send them to, you can add an email sign up. This means they click the image and then they sign up to the email and you’re able to contact them long after they’ve left. This is a great way to build up that trust over multiple contacts and get them to know that you really mean business.
Now, it’s very important that you follow through with this and make sure it all fits together. For example; if you’re doing something for a diabetic and it’s about a sugar free cupcake and you’ve got the image with some text in a nice description and it’s all about sugar free cupcakes, then they click through and they get to an article that isn’t about diabetic safe food. They’re going to get upset or confused. All of a sudden they’ve landed on a page where they’ve got this delicious looking cake that they can’t eat it doesn’t make any sense. This means they won’t follow through for a sale and even worse they may go back and tell others that your image is misleading. This is not good. However if you click through and go to this fabulous recipe about sugar free cupcakes with brilliant images and it draws them in, they’re going to go back and tell others how right it was. They’re going to re-pin it and they’ll become your fan.
Now, if you can get them on your e-mail list at the same time, then you can build on that relationship with those follow-ups. Over time you’ll get more and more people involved on your email list from this word of mouth and from the re-pining. So, it’s very important that you make sure that everything follows each other concurrently. Now, the power of PINTEREST is huge, but you have to do it right or you lose out big time.
Now, in the next video we’re going to talk about the size of the images, what’s best and what they should look like.