Analytics

Hi, my name is Alex Copeland and I work with Richard Fairbairn and the Online Success Model Team. And this is another video in our Twitter traffic course; ‘Twitter Analytics.’

Now, let’s assume that you have a few tweets out there, your twitter is all set up and you’re trying to draw content. The next step is to track what works and what doesn’t. You really need to be out to follow the user’s journey and interactions within your marketing efforts. Twitter is a fantastic tool for monitoring this. They have built-in analytics that will tell you exactly how an audience is interacting with your account, so you need to learn everything that’s to know about Twitter Analytics.

Turn your analytics on and pay attention to what works and what doesn’t. If you don’t know about A&B testing, the basic principle is that you post a piece of content twice. Make a slight difference in the 2nd one and you’ll see which one performs better.  It’s kind of normally used for Ads and web pages, but it’s no reason it can’t be applied to two similar tweets. It took me a while to really wrap my head around the importance of a data-based approach to digital marketing. I think the biggest breakthrough I made or should I say the biggest mistake is perfectly represented in this infographic.

The time of day has an effect on the responses that you see in your tweets. You should study this and align your post with your target market when they’re online. It makes perfect sense, but it’s just something you might not think about until analytics makes it very obvious. This is where online marketing really does get amazing.

The Data

With all that data and how you study it with a little bit of skill you can get the behaviour of millions of different people down to an exact science.